Topics & Content

Fundamentals & Strategy

• Understanding and classifying marketing
• Recognizing the importance for veterinary practices
• Analyze target groups

Communication as a process of influence

• Origin and impact of messages

Communication & Storytelling

• Communicate professionally
• Use storytelling in a targeted manner (e.g., AIDA, hero's journey)

Market & Vet Industry

• Understanding the purchasing behavior of pet owners
• Classify special features of the veterinary market
• Use market analyses and simple controlling
• Make decisions based on data

marketing mix

• Target specific groups
• Clearly position services
• Understanding brand building and pricing policy
• Work on practical case studies

Advertising & Campaign Development

• Fundamentals of effective advertising
• Campaigns from concept to implementation
• Integration of advertising and PR

Direct & Online Marketing

• Strategic use of websites, social media, and email marketing
• Basics of SEO, SEA, and online advertising
• Targeted use of videos and modern formats

Employer branding

• Positioning your practice as an attractive employer
• Address employees in a targeted manner

Project work & final thesis

• Develop your own campaign idea
• Presentation and feedback session